Country Manager, Thailand

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the role

The successful candidate will play a key role in representing and growing Campari portfolio, leading the charge to elevate our brands through strong influence, partnership, and leadership. This role is pivotal in inspiring and challenging our local distributor to co-deliver the ambition behind our premium portfolio.

Mission/Objectives 

The mission of the role is to deliver business results in the assigned country, by designing and executing channel plans and portfolio strategy, ensuring a coherent approach and deployment in the market. The role will drive the day-to-day relationship with the third-party distributors and their

teams, aiming at identifying and capturing all new business opportunities, reflecting Campari premium positioning and long-term vision.

Key Responsibilities and Activities

Strategy and planning 

• Leads the country and portfolio strategy, driving shipment, depletion, and inventory targets with a clear understanding of their impact on the P&L.
• Defines, aligns, and ensures flawless execution of the annual channel and customer marketing plan in collaboration with distributor teams, with the ultimate goal of enhancing visibility and deepening consumer, shopper, and bartender engagement at the point of sale;
• Identifies opportunities for portfolio optimization and expansion, spearheading new launches in line with regional strategic priorities;
• Builds and nurtures strong day-to-day relationships with distributors, mastering key market performance indicators. Analyzes business evolution and competitive dynamics, leveraging insights and trends to identify growth levers and shape winning market strategies.
• Oversees the monthly operating rhythm, business planning, and sales forecasting process to ensure timely shipments, accurate financial planning, and operational excellence.
• Embeds the RTC model in full alignment with the regional team, ensuring consistency and strategic coherence.
• Owns the local budget, managing and tracking BTL activities, CCM investments, and ROI. Translates consumer insights, competitor analysis, visibility initiatives, and sales performance into actionable strategies, feeding into annual strategic and budget exercises.
• Maintains strong distributor focus and commitment toward the Campari Group portfolio, ensuring top-of-mind presence and advocacy.
• Fosters a culture of accountability, passion, and brand ownership within partner organizations, inspiring teams to deliver excellence and sustainable growth.

Key Relationships

Internal: Managing Director APM, Regional Marketing, CCM & BA teams, Demand and Customer Service teams

External: Third Party Distributors sales & marketing teams, On-Trade customers / Outlets

Education / Experience Required

• Minimum 8-12 years of relevant sales, marketing and customer marketing experience, within a structured multinational company.
• Relevant local experience in the Spirits, Wine and Beer industry
• Knowledge and experience in the on-premise is a strong plus
• Having managed third parties distributors is a plus
• Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)
• Economics / Marketing / Business Administration University Degree

Key competences & traits

• Proven commercial understanding
• Brand building and Sales performance balance
• Business development
• Effective time management, planning and prioritizing skills
• Fluent in English. Other languages a plus
• Ability to work in a fast-paced, matrix environment
• Ability to interact and liaise effectively with different stakeholders
• Influencing and relationship building skills
• Excellent communication skills
• Self-motivated individual, KPIs and target driven
• Pragmatic/hands on approach/proactive
• Strong team-worker
• Customer relationship management
• Consumer understanding and Market research literate
• Ability to work autonomously and managing priorities

Additional requirements

• Availability to travel locally and internationally from time to time

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.