Consumer, Channel & Customer Marketing Director

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After all, we are like mixologists that innovate the icons. Independent-minded people enjoying each other’s fresh perspectives. Each of us brings their own “Twist” that accentuates the whole, seizing opportunities and growing everyday.

Shake things up with your unique expertise and desire to grow, by applying to the internal careers opportunities we offer to all our employees.  

General Description of the Role

The Consumer, Channel & Customer Marketing (CCCM) Director is responsible for leading JWN’s end‑to‑end demand engine across Jamaica and Partnership Markets. This includes brand strategy, communication, shopper conversion, customer activation, and the innovation pipeline. The role integrates consumer/brand, communication & digital, customer/channel & shopper, insights & analytics, experiential marketing, and Partnership Market development to deliver sustainable growth in line with Group priorities and the House of Brands. Success in this role is measured by delivering NSV, market share, penetration, equity, and CAAP, while ensuring all plans are insight‑led, budget disciplined, and flawlessly executed in collaboration with cross‑functional teams and external partners.

Mission/Objectives

• Establish JWN as the benchmark in brand building, communication, experiential excellence, and customer engagement in the region.
• Lead the integrated marketing strategy (consumer, channel, customer) for Jamaica and Partnership Markets.
• Ensure brand, communication, channel/shopper, and experiential plans are aligned to business goals and global guidelines, with measurable KPIs.
• Optimize A&P investment with strict budget control and ROI discipline.
• Map the long‑term trajectory of brand performance, role, and positioning.
• Build a high‑performance organization across brand, comms/digital, insights, shopper, and experiential functions.

Key Performance Indicators (KPIs)

• NSV targets met or exceeded.
• Brand equity and share KPIs trending positively (awareness, penetration, equity, share).
• Annual plans completed on time, with clear KPIs and cross‑functional alignment.
• Activities executed on time and on budget, with learnings captured and acted upon.

Key Responsibilities and Activities

A. Strategic Leadership & Portfolio Direction

• Translate Group/House of Brands strategies into local, insight‑led plans.
• Define annual integrated plans linking brand ambition, media/comms, shopper conversion, customer programs, and experiential activations.

B. Brand & Consumer Marketing

• Approve brand strategies and annual brand plans across the domestic portfolio.
• Oversee A&P allocation and phasing to maximize ROI and deliver NSV and equity KPIs.

C. Brand Communication, Digital, PR & Insights

• Lead communication strategy across media, digital, and PR.
• Govern insights & analytics agenda, embedding data‑driven decision‑making.
• Manage agency ecosystem with clear deliverables and performance reviews.

D. Customer, Channel & Shopper Marketing

• Set channel strategies (On‑Trade, Off‑Trade, Wholesale/Retail) and shopper activation frameworks in partnership with Sales.
• Ensure trade programs, POSM, and joint business plans convert consumer demand at point of purchase.

E. Experiential Marketing

• Lead experiential strategy across Jamaica and Partnership Markets (consumer events, trade events, bartender trainings, brand activations).
• Oversee experiential A&P, ROI discipline, and compliance.

F. Partnership Markets

• Define growth paths for priority markets, aligning distributor plans with brand priorities.
• Ensure co‑creation with Partnership Market teams and alignment with global House of Brands.

G. Budget & Investment Management

• Lead A&P planning cycle, monthly reviews, reallocations, and compliance.

H. Cross‑Functional & External Leadership

• Drive alignment with Sales, Finance, Legal, Supply Chain, and House of Brands.
• Represent JWN with agencies, distributors, and institutions to enhance brand outcomes.

I. People Leadership & Capability Building

• Build and inspire a high‑performance marketing organization.
• Develop capabilities across brand, comms, shopper, insights, and experiential functions.

Key Relationships

Internal: Sales, Finance, Legal, Supply Chain, House of Brands, Partnership Markets, Global Teams, HR
External: Agencies, distributors, media houses, promoters, research partners, industry bodies

Qualifications, Experience, Skills & Competencies

Education & Experience

• Bachelor’s degree required; MBA preferred.
• 10+ years of senior marketing leadership in FMCG/alcohol with multi‑brand portfolio ownership.

Technical Knowledge

• Strong financial acumen (A&P, ROI, P&L impact).
• Deep understanding of consumer, customer, and channel dynamics.
• Proven expertise in brand building, communication, trade/shopper, and commercial collaboration.

Skills & Competencies

• Visionary leadership and strategic synthesis of insights, creativity, and commercial drivers.
• Excellent communication, influencing, and stakeholder management skills.
• Strong project management, disciplined planning, and performance tracking.
• Entrepreneurial, innovative, results‑driven, and passionate about the spirits industry.
• Collaborative team player with a growth mindset.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.