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Channel and Customer Marketing Field Manager Area 4



Company:  Davide Campari Milano Spa

Campari Group is the smallest big company in the global spirits industry: we are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands. We serve a Signature Mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate Camparistas. We celebrate the unique, and sometimes unexpected, Twist that each of them brings to our cocktail, and we look forward to celebrating yours.


Position context


  • The Channel and Customer Marketing Field Manager is responsible for the sell-out plan implementation, in order to achieve the Channel and Customer Marketing qualitative and quantitative objectives. He/she will report to the Channel and Customer Marketing Manager On trade Italian Market, who reports to the Senior Channel and Customer Marketing Director Italy.
  • He/she will be the contact person for Horeca activities in the area such as brand building development, in-store visibility.



Key Responsibilities & Activities


As a Channel and Customer Marketing Field Manager, he/she will:

  • Identify, select, activate and control strategic points of sale for brand development
  • Negotiate outlet agreements (activations in terms of visibility, drink list, engagement) with different customer types according to the company guidelines
  • Support the sales force for the implementation of trade marketing activities, focusing on the sell-out, brand building and consumer engagement
  • Present and share planning guidelines for sell out actions
  • Coordinate with sales team and area managers to allocate trade marketing investments
  • Implement actions and initiatives for brand building, brand visibility and POS engagement, according to the strategic guidelines and in collaboration with the CCM Team
  • Allocate budget to achieve the goals of vision, distribution and development of brand focus
  • Analyze any critical issues in the area concerning KPIs, in collaboration with the sale force
  • Monthly benchmark on competitors’ activities (products, prices, assortments, promotions, events, new product launch) and on the main weaknesses of the local market


Key Relationships


  • Internal: National Account Managers, Merchandisers, Sales Force, Brand Managers, CCM team, FP&A team.
  • External: buyers and customers.


Summary of Experience/other requirements


  • 3-5 year experience in a Commercial role in Italian multinational Food & Beverage companies
  • Knowledge of the Italian Traditional Channel (Horeca), preferably on field
  • 2-3 year experience in Trade Marketing Department within a Multinational and FMCG Environment

Education/Professional Qualifications


  • Degree in Economics
  • Languages: Italian mother tongue; Fluency in English (this role works within the Field together with sale force, that means daily exposure to only Italian speaker Sales Representatives).


Key competences and traits


  • Knowledge of the Italian Beverage and Spirits Market
  • Knowledge of the most relevant Italian Horeca POS
  • Expert in reporting and analysis
  • Advanced excel user
  • Excellent interpersonal skills
  • Results and customer oriented
  • Flexibility and Pragmatism
  • Team working

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

To learn more about Campari Group, please visit
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Note to Applicant:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. 

Campari Group strongly believes in protecting the sanctity of all intellectual property rights – both Campari Group’s and those of others. The failure to respect the rights of others can result in serious consequences for all concerned. We encourage you to err on the side of protecting and not disclosing confidential, proprietary or trade secret information that any party has stated to be (or that you believe is) confidential, proprietary or a trade secret.