Channel and Customer Marketing Director

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 Key Responsibilities and Activities

• Responsible for the strategic channel development of the Campari portfolio- & agency brands portfolio both the evolution of the brands as well as the commercial objectives.

• Lead, motivate and develop a team of Marketing professionals, as well as inspiring the whole business around consumer led Marketing programs.

• Drive development of key strategic brands through providing appropriate marketing mix and strategic level of marketing support

• Formulate and direct the company’s marketing strategy in line with brand’s strategy

• Along with MWB strategy, to achieve long term goals for each pillar.

• As per dynamic changes of trade environment, CCM needs to lead commercial team appropriately to allocate reasonable resource for the market in order to recruit target consumers via various activations.

• Considering becoming more competitive market, TB needs to strengthen CCM capabilities of analysis and execution in order to keep brand’s momentum

Dimensions

• Develop drive cycles to achieve commercial KPI

• Expansion coverage for On/Off/Ecommerce

• Volume : Campari 86K std cs, Agency brands 5K std cs

Key Outputs

• Commercial insight true to consumer and market situation

• Work closely with key stakeholders: e.g. commercial team and Campari Asia commercial & marketing team – to determine business objectives and strategy for delivery

• provide clear and effective filtration for in-market initiatives ensuring focus and prioritization for biggest brand opportunities

• Implement international brand strategies through development of an annual marketing plans together with commercial team ensuring maximum ROI

Reporting relationship

Reports to Managing Director

Experience Required

• At least 15 years experience of working in sales and marketing

• International experience and exposure preferred

• Strong commercial experience

Education / Professional Qualifications

• Graduate ideally major in business management or marketing(not essential)

• Fluent in spoken and written English

• Knowledge and experience in sales and marketing

• Industry knowledge advantageous, FMCG background required

Skills

Leadership capabilities

• Ideas : Experienced

• Emotional energy : Experienced

• People performance : Developing

• Edge : Developing

• Living the values : Developing

Organizational capabilities

• Business systems transformation Developing

• Deploying managing for value : experienced

• Rapid capacity building : Developing

• Consumer insight : experienced

• Channel management: experienced

• Recruitment development/ Retention :

Functional capabilities

• Insight generation and application : Experienced

• Consumer driven outlet segmentation: Experienced

• Trade strategy : Developing

• Commercial planning : experienced

• Managing relationships : Developing

• Sales drivers : developing 

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.