Aperol Analyst (Marketing Analyst)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

About the Role

We are looking for a Senior Marketing Analyst for Aperol, someone capable of acting as the right hand of the Brand Manager, leading cross-functional projects, generating deep insights, and ensuring that brand strategy is translated into concrete, measurable and high‑impact actions.
This role requires a strong blend of data analysis, project leadership, strategic thinking, and flawless execution, working closely with internal teams and multiple external agencies.
The ideal candidate will have at least 3 years of experience in marketing within FMCG, with the potential and ambition to grow into a Brand Manager role in the near future.

Main Responsibilities

• Translate Aperol’s brand strategy into concrete, measurable and business‑oriented action plans.
• Lead end‑to‑end brand projects: campaigns, activations, experiences, POP materials, and product launches.
• Analyze sales, market and consumer data (SCI, Scentia, Kantar, Nielsen) to generate actionable insights.
• Build dashboards and reports to track brand KPIs and commercial performance.
• Write creative briefs and coordinate execution with media, creative, influencer and POP agencies.
• Work closely with Trade Marketing, Sales, On/Off Trade and Innovation teams to ensure consistent, high‑quality implementation.
• Manage the marketing budget, including A&P tracking, validations and spending control.
• Drive high‑impact special projects (e.g., national campaigns, seasonal moments, major brand events).
• Serve as a transversal point of contact, managing multiple internal and external stakeholders autonomously.

Requirements

• 3 to 5 years of experience in marketing, brand management or similar roles within FMCG (no junior profiles).
• Proven experience independently leading brand projects and campaigns.
• Strong analytical skills and experience working with SCI, Scentia, Kantar, Nielsen or similar data sources.
• Advanced Excel; Power BI or dashboarding tools is a plus.
• Experience coordinating multidisciplinary agencies (creative, media, influencers, POP).
• Ability to write briefs and communication materials.
• Excellent interpersonal skills and ability to work cross‑functionally.
• Intermediate to advanced English level.
• Proactive, organized, analytical, and results‑driven profile.
• Ambition and potential to grow into a Brand Manager role in the short term.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.