Brand Marketing Director

Date: Feb 21, 2025

Location:

KR

Additional Location:

Function: Marketing

Seniority Level: Director

Employment type: Permanent

Workplace Type: Hybrid

Company: Trans Beverages Co. Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Brand Marketing Director is responsible for the strategic development of the Campari portfolio- both the evolution of the brands as well as the commercial objectives.

Working as a key member of the management team the Brand Marketing Director will lead, motivate and develop a team of Marketing professionals, as well as inspiring the whole business around consumer led Marketing programs.

Key Responsibilities and Activities

To drive development of key strategic brands through providing appropriate marketing mix and strategic level of marketing support

To build brand, portfolio strategy / Innovation Pipeline Goal / Market Expansion for each core brands to make consumer centric decision
To cooperate strongly with key stakeholders: e.g. Commercial team and Campari APAC Marketing and Campari Global Marketing – to determine business objectives and strategy for delivery
To lead the brand plan by defining key brand issues and target consumer and developing agenda to resonate with them
To be able to manage and control A&P investment (consumer activation and media investment impact)
To provide clear and effective filtration for in-market initiatives ensuring focus and prioritization for biggest brand opportunities
To Set up and keep monitoring KPIs and give direction to the entire team to achieve KPIs
To lead an ongoing innovation agenda to create new business opportunities
To continue to pilot new marketing approaches through next-gen MKT and community MKT based on passion points
To initiate market/consumer research studies and pro-actively connecting dots between business context and consumer insight to bring strategic recommendation to the business
To identify and implement processes (brand planning, brand reviews, best practice sharing etc.) which facilitate internal operational effectiveness.

Reporting relationship

The Brand Marketing Director reports to the Managing Director.

The Marketing Director is a key member of the Campari Korea Leadership team, working closely with key members of the Sales and CCM Teams

Team

The Brand Marketing Director will lead a team of Brand Manager

Experience Required

This role requires at least 15 years of marketing experience in a brand driven organisation, preferably at international level.

Industry knowledge advantageous, FMCG background required.

Education / Professional Qualifications

Bachelor’s degree or above, preferably in Marketing, Communication, Commercial or related field

Skills

Understands the external environment (competitive and market) and identifies new sources of opportunity
Balances facts with intuition to distill complex opportunities into compelling business cases
Anticipates future trends to engage and recruit youth consumers
Crafts a vision for what the brand / category / market could be
Understand how to utilize marketing assets and strategic alliances to create stronger connections with consumers
Deploys discipline and process to improve impact and speed to market
Understand how to leverage & best manage agencies (briefs, evaluations, etc.)
Good negotiation and inter-person communication skill
Planning, execution, control and evaluation
Teamwork spirit
Fluent proficiency in verbal and written English/Korean
Good negotiation and strong communication skill

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.