Managing Director, Lallier

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Job Content

The Managing Director of the Maison Lallier holds full accountability for the overall performance, development, and long term value creation of the House, acting as an entrepreneurial leader with strong business development and commercial acumen, while safeguarding the Maison’s identity, standards, and ambition within the Champagne category.

The role combines P&L ownership, strategic leadership, and operational stewardship with a strong focus on commercial value creation, global market development, and long term brand building. Given the growing maturity and global ambition of the brand, the Managing Director is expected to act as a business developer, capable of identifying commercial potential across markets, shaping growth opportunities, and engaging Country Managing Directors to onboard them on Lallier’s commercial vision and priorities.

The Managing Director steers the overall commercialisation and Route to Market direction of the Maison, ensuring coherence, competitiveness, and scalability across geographies, while working within a model where sales are managed locally. Success in the role relies on the ability to influence, align, and mobilise markets around a clear commercial strategy, without direct ownership of local sales teams.

A deep understanding of Champagne, its dynamics, and long term value drivers is critical for the role. In particular, the Managing Director holds accountability for strategic decisions linked to production and availability, including the definition and governance of the “plan de tirage”, which represents a critical long term commitment for the Maison. This requires a strong ability to anticipate market evolution, balance risk and opportunity, and make educated, financially sound bets in an environment characterized by uncertainty, time lag, and complexity.

While technical, liquid related, and cellar activities are performed by dedicated expert functions - including the Chef de Cave - the Managing Director provides clear direction, prioritisation, and resource allocation, ensuring alignment between commercial ambition, production capacity, and long term brand equity, without acting as the technical reference.

Key Responsibilities & Activities

General Management & P&L
•Owns full Maison performance and P&L accountability, ensuring sustainable value creation through balanced growth, cost discipline, and capital allocation.
•Leads strategic direction setting, prioritisation, and long term planning, with an entrepreneurial mindset and clear accountability for outcomes.
•Makes educated business bets, managing risk and complexity inherent to the Champagne category and long maturation cycles. 
•Ensures strong governance, disciplined decision making, and effective cross functional alignment across the organization.

Business Development, Commercial Strategy & Market Engagement
•Defines and steers the global commercial development vision for Lallier, identifying priority markets, growth opportunities, and long‑term value pools.
•Leads the Maison’s Route‑to‑Market orientation, ensuring it is adapted to diverse market realities while preserving global coherence.
•Acts as a key engager and influencer toward Country Managing Directors, onboarding them on the Lallier commercial strategy, market priorities, and growth opportunities.
•Drives commercial momentum through influence, credibility, and strategic clarity, in a model without direct sales management responsibility.
•Demonstrates a strong understanding of sales dynamics and market execution within a global, multi‑market organization.

Marketing Oversight & Brand Vision
•Safeguards and embodies a clear vision for the brand, its positioning, and long‑term desirability within the Champagne landscape.
•Oversees the Marketing function, ensuring full alignment with the Maison’s identity, ambitions, and commercial priorities.
•Acts as a strong “seller of the strategy” to markets, ensuring that brand and marketing priorities are clearly understood, embraced, and activated locally.
•Ensures that marketing initiatives support commercial effectiveness and long‑term brand equity, without directly building marketing strategy.

Operations, Production & Champagne Stewardship
•Holds full accountability for Operations and production performance, ensuring product availability, quality standards, and cost efficiency in line with business ambitions.
•Ensures strong alignment between commercial forecasts, production planning, and inventory strategy.
•Takes ownership of strategic production decisions with long‑term impact, notably the definition and governance of the “plan de tirage”, balancing market opportunities, risk exposure, and the Maison’s future availability.
•Leverages technical and cellar expertise (Chef de Cave and teams) through clear priorities and governance, without acting as the technical authority.
Industrial Performance, Governance & Compliance
•Defines, proposes, and leads industrial and operational investment roadmaps (CAPEX & OPEX) aligned with long‑term growth and performance objectives.
•Ensures robust performance management, financial discipline, and operational governance.
•Acts as the guarantor of regulatory compliance, maintaining strong relationships with institutional and regulatory stakeholders, including the CIVC.

People Leadership & Culture
•Leads and develops a high‑performing leadership team, fostering accountability, courage, and entrepreneurial behaviors.
•Creates a culture capable of dealing with uncertainty, risk, and complexity, while maintaining strong execution discipline.
•Ensures a constructive social climate and alignment with Group values and policies, in close partnership with HR. 

External Representation
•Represents the Maison in selected senior‑level engagements with strategic partners, institutions, and key stakeholders.
•Reinforces Lallier’s credibility through business leadership and Champagne expertise, without acting as the primary brand spokesperson.

Key Relations

Internal
•House of Brands Leadership
•Country Managing Directors
•Operations/Technical (Supply Chain), and Marketing Teams

External
•Key Customers and Strategic Partners
•Regulatory Authorities (CIVC)
•Suppliers and Industrial Partners 

Experience & Studies
•Senior leadership experience with P&L accountability in a premium, branded, and complex environment.
•Strong background in business development, commercial strategy, or general management within a multi‑market organization.
•Demonstrated understanding of Champagne or comparable long‑cycle, value‑driven categories.
•Fluent French and English

Key competencies
•Strong commercial acumen and business development mindset
•Financial savvy and ability to manage long‑term value creation
•Strategic thinking combined with execution discipline
•Ability to influence without direct authority
•Risk management and decision‑making under uncertainty

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

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