Trade Activation Manager (Off Premise)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The role is responsible for the execution of below-the-line activations relating to the Off Premise channel

The focus is on optimal delivery of customer activations across all National Customers. In addition, the role will manage activation budget administration, agency interface, and POS procurement.

Mission/Objectives

Ensuring that commercial objectives for each Channel, Brand and Customer KPI's (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and unique shopper/consumer experience to boost brand building effectiveness. Ensuring Executional KPIs (including: Share of Shelf/Displays, Speed/Quality of execution, positive customer feedback) are delivered.

Key Responsibilities and Activities

Responsibilities include:

• Strategic planning

  • Craft and roll out trade activation strategies that resonate with our brand’s spirit and hit our business goals.

  • Dive into market trends and consumer insights to uncover new opportunities and stay ahead of the curve.

• Campaign Management:

  • Lead the charge in planning, executing, and analyzing trade promotions and events.

  • Collaborate with internal teams and external partners to ensure every campaign is a hit.

• Managing Stakeholders:

  • Build and nurture strong connections with key stakeholders like retailers, distributors, and other trade partners.

• Delivering excellence

  • Keep an eye on campaign performance with regular analysis and reporting.

  • Share insights and recommendations to continuously elevate our trade activities.

• Budget controller:

  • Oversee the trade marketing budget, ensuring smart spending and optimal resource allocation.

• Team Collaborator:

  • Work closely with sales, marketing, and wider Thirsty Camel team to ensure all trade activities align with our broader strategies.

  • Support the creation of engaging sales tools and materials that make our trade initiatives stand out.

What We’re Looking For:

• Experience:

  • You bring 2-5 years of experience in trade marketing or activation, with a proven track record of successful campaigns.

• Education:

  • A Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• Skills:

  • Strong project management and organizational skills to keep everything running smoothly.

  • Excellent communication and negotiation skills that help you build relationships both internally and externally and get results.

  • An analytical mindset that loves diving into data and uncovering insights.

  • Experience working with external agencies and managing creative briefs

• Personal Traits:

  • Creative and proactive, with a passion for turning ideas into action.

  • A team player who can also shine when working independently.

  • Adaptable and flexible, thriving in a dynamic and fast-paced environment.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.