Aperol Brand Ambassador, Bangkok

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Brand Engagement Executive, Aperol is a key member of the Campari Group execution team in Thailand, works with the Brand Ambassador & on-trade teams in the delivery of Aperol consumer and trade executions in the local market. They are responsible to bring the brand to life through consumer activations and work with on-trade partners to generate top line growth for the Aperol brand.

Key Activities & Responsibilities

• Activate On-Trade perfect playbook execution, ensures it follows the 6 levers in Aperol key accounts in Thailand.
• Have a strong understanding of Aperol materials available internally to activate outlets via the internal framework (Pyramid Approach)
• Provide and Train training/refreshing knowledge on the perfect serve for Aperol (specifically Aperol Spritz).
• Ensure the ‘perfect serve’ drink strategy in the outlets.
• Ensure the right selling pricing of Aperol Spritz on the menu listing in the outlets.
• Identify and Recruit new potential accounts.
• To work with on-trade partners and drive sales as an outcome of the marketing initiatives
• Drive consumer engagement efforts for Aperol– planning consumer activations at outlets, events and festivals, with execution of the events where necessary, or working alongside the event agency.
• Innovate new and creative Aperol materials for activation, in accordance with the Regional and Global brand direction.

Key Relationships

• Internal: Local sales & marketing team, regional marketing & CCM teams
• External: On-trade accounts and local distributors

Experience & Education & Skills

• Minimum of 3 years of relevant working experience, focused on consumer event planning and execution
• Trade experience is a plus
• Extroverted, is able to independently work with external On trade partners and vendors
• Time management, good organizational skills
• Good written and communication skills
• Well organised and meticulous
• Proactive and able to work under pressure and independently in a fast-paced environment
• Microsoft Office capabilities, particularly Excel and PowerPoint
• Languages: fluent in English

Required Skills & Traits

• Strong sales & marketing skills 
• Consumer focused and outgoing
• Self Starter
• Great relationship builder
• High levels of drive and emotional energy required to drive brand’s agenda within the business.
• Passion and Enthusiasm to work on Campari spirit brands

English (business level)

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.