Channel & Customer Marketing Manager (m/f/d) Austria
Date:
May 16, 2024
Location:
Wien, Vienna, AT
Additional Location:
Function:
CCM
Seniority Level:
Associate
Employment type:
Permanent
Workplace Type:
Hybrid
Company:
Campari Austria GmbH
Key Responsibilities & Activities
- All actions are taken with the clear focus on contributing to the perfect store model as a channel & customer strategic guideline for the channels on-trade, off-trade and e-com to build our brands and generate sales
- Co-responsibility of the creation and implementation of the channel & customer marketing strategy
- Leading the assigned individual brands and brand portfolios in the assigned (sub-) channels (taking into account the customer and target group structure of Campari Austria) including conception, implementation and evaluation of innovative and creative activation measures/tools (e.g. Spritz Menu cards, Campari Negroni Week, Aperol display)
- Targeted provision of advertising materials for the above-mentioned (sub-) channels
- Development of sales argumentation guidelines and creation of all briefing documents
- Supporting the omni-channel journey and also linking channel, social media and B2B PR measures
- Close collaboration and communication with Campari internal departments, such as Consumer Marketing, Sales, Finance, as well as external partners, such as agencies, global partners, customers, etc.
- Development of customer-specific VKF concepts in direct customer consultation, especially for activating new customers in system gastronomy
- Analysis of relevant business parameters and monitoring of competitive activities, trends, customer and channel development
- Budget management and responsibility; preparation of reports and analyses; management of agencies and service providers; coordination and implementation of FMCG collaborations
Experience
- Degree in business administration or similar qualification with a focus on marketing, communications, sales or hospitality
- At least 3 years of solid professional experience in trade or channel marketing, product marketing or product management with a strong activation focus in an FMCG company or agency
- Very good brand understanding, as well as curiosity about italian drinking culture, lifestyle brands and innovation
- Strong analytical understanding coupled with the ability to work conceptually, as well as creative nature
- Strong communication and negotiation skills coupled with diplomacy and team spirit
- Quick comprehension coupled with logical thinking skills
- Organizational talent with a very results-oriented way of working, reliability, a hands-on mentality and a strong sales mindset
- Willingness to travel
- Fluent in German and English, solid MS Office knowledge
Benefits